It's all about people...

Περίληψη

Late last summer, before the schools in Russia reopened, a remarkable beer ad about post-Soviet space aired on Russian TV. Thirty seconds of feel-good Russian classic rock: an active bass and a prominent slide guitar wafted around a voice, always-already middle-aged, slightly flat after working a night shift. Four measure whole notes by the band: the staggered vocal names the brand. Krasny Vostok. Where the sun rises / the east is red. A new day is dawning / over our land. // How can you resist. Cause' this land is not made of history's pages; it's not made through borders or territorial stages. Our land is made up of people and people are what make our land.

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